Wednesday, May 05, 2010

Intermezzo

Two Scoops® of raisins is a deceptive sales argument since it is based on a measurement that is unclear. The system of measuring or measures is vague at best. There are many size of scoops and each with a different capacity.


In statement analysis, anything implied is questionable. Attributing five (5) stars is different from attributing five (5) stars out of five (5). The former implies a system that may or may not be out of five (5). Measurements in a truthful statement always come with its unit of measurement.

3 comments:

  1. You know what? Looking at the image first, I mis-read the label as "Raisin Brain". Need. More. Coffee.

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  2. This is funny! I have typed "Raisin Brain" into google and I have found this:

    http://www.wackypackages2007.com/images/ANS4/coupon-raisin.jpg

    Ian.

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  3. WHAT’S THE SCOOP? A QUANTITATIVE ANALYSIS OF KELLOGG’S RAISIN BRAN

    http://www.scq.ubc.ca/whats-the-scoop-a-quantitative-analysis-of-kelloggs-raisin-bran/

    Just in case you were curious about the facts..

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